Extra mile event

The Sunderland City 10K is supported by Sunderland City Council and organised by DS Media & Events, a partnership between Steve Cram and David Roberts, who both have extensive experience in the organisation, delivery and marketing of major sporting events. David, a founder of the Great North Run, has over 30 years experience in the organisation of mass participation running events and was instrumental in developing the Great Run Series as part of the Nova International Team. He created his own company, Roberts & Partners, almost four years ago. Steve, former international athlete, World Record holder and Olympic medallist and director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.